And that’s just one of the many tweets and posts of racist outrage over a Coca-Cola commercial celebrating diversity. If you want to see a series of screen shots of equally or even more offensive bizarre-ness, click .here
So what did Coca-cola do to offend America’s brownshirts? Seems they had a commercial where “America the Beautiful” was sung in a number of different languages. The song reflects a sense of love for the splendor and diversity of this land. To me it was the perfect song for Coca Cola to use to celebrate America’s rich and diverse cultural heritage.
Here’s the ad:
Reactions from the right have been swift and harsh. Besides the neo-nazi vomit one can find on the link above, pundits put their feet in their mouths reacting. In a surreal statement, Fox’s Allen West said that the commercial showed that Americans are not “proud enough” and that this commercial was truly disturbing. More from West:
If we cannot be proud enough as a country to sing “American the Beautiful” in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?
The irony. If you are scared, defensive and weak, you will fear that an ad showing diversity somehow threatens ones own status. Fear of other languages singing “America the Beautiful” is the response of a coward, of someone who doesn’t understand or accept the reality of American diversity and change.
Over at Breitbart Patrick Leahy whines about an “openly gay couple” being in the ad (how dare they do that in America!) and claims:
As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.
Besides the fact that Katherine Lee Bates, who wrote the lyrics for the song, was a lesbian, what on earth in that commercial opposes the Constitution? And really – liberty is only an Anglo-American tradition? Are the only free people those who speak English?
It’s fear. They fear diversity, they fear a country in which soon over half the population will not be white, and an ever growing hispanic minority gains political and cultural clout. The fear globalization, they fear change, they fear the inevitable. They are scared little children, grasping at something that is already slipping away.
Fear drives the worst in our nature. People afraid lash out angrily. They hurt others, thinking that the damage is justified. They rationalize heinous acts, believing them defensive. They lose the capacity to see just how absurd and bizarre their claims are. Rational thought is the first victim of fear.
Glenn Beck demonstrates this by being unable to separate homage to American diversity from everyday politics:
“It’s an in your face — and if you don’t like, if you’re offended by it, then you’re a racist. If you do like it, you’re for immigration, you’re for progress. That’s all this is, is to divide people.”
Uh, no. It doesn’t say a thing about immigration. And why on earth would one be offended by it? Oh wait, I know! FEAR. Glenn Beck is very scared man – he recently thought that Kenmore was in a liberal plot to change America because it calls some of its dishwashers and vacuum cleaners “progressive.”
Sigh. They are right on one thing – America is changing, and they can’t stop it. Just as America in 1985 was fundamentally different than America in 1935, so it will be profoundly different in 2035. Change is the American way, and increases in diversity and the impact of globalization can’t be stopped. It is inevitable that they will lose the strange “English only” fantasy of what they think America should be. They are fearing the inevitable.
Yet it floors me that they don’t realize how pathetic and whiny their reactions sound. They are humiliating themselves, making themselves laughingstocks, and they don’t even know it!